Privacy Notice

Effective Date: 11 August 2025

This Privacy Notice for ProbeTruth, Inc. (“ProbeTruth”, “we” or “us”) describes how we collect Personal Information (defined below) and data during users’ of our Services (“you”) interactions with the services provided by ProbeTruth in the United States. Specifically, this Privacy Notice describes how we collect, use, and disclose your Personal Information when you:

  • Access and use our websites, including https://probetruth.ai/ (the “Site ”).
  • Download or use our mobile software application, including our mobile application (the “App”).
  • Make use of any of our services, use our software, register for an account, subscribe to our communications, register for our events, send us a message, or otherwise access or use the various content, features, and other services offered by us through our Site or App (collectively, the “Services”).

By using the Services, you consent to this Privacy Notice and agree that we may collect, use, retain, share, transfer, and otherwise process your Personal Information as described in this Privacy Notice.

1. Information Collection

When providing our Services, ProbeTruth may collect data, including Personal Information, about you. “Personal Information” means information that can reasonably be linked to a particular individual or household or as otherwise defined by applicable data protection laws. The Personal Information we may collect depends on your level of engagement with the Services.

Sources of Personal Information Collection: We may collect Personal Information from a variety of sources, including directly from you and your interactions with our Services. We may also obtain information about you from other sources, including through third-party services.

The Personal Information we may collect includes:

Identifiers. We may collect identifiers when you voluntarily provide them to us. These include:

  • First and last name
  • Phone number
  • Email
  • Information from communications
    • We collect information you provide to us in communications, such as through customer support or our chat services
  • Any other identifiers you provide to us

Technical Information: We collect technical-related Personal Information when you use the Site or our Services, including:

  • Date and time of your use of the Site or Services
  • Names of requested files
  • Pages from which any files are requested
  • Information about how you use the Services
  • Location of your devices that host the App
  • Full IP address of devices used to access the Services
  • Access status of any relevant files (file transferred, file not found, etc.)
  • Type and version of browser and operating system used to access the Site or Services
  • Quantity of data transferred
  • Wi-Fi network information

Payment Information: Payment information via credit card is collected by our contracted distributors. ProbeTruth does not collect or store credit or debit card payment information. We may collect ACH information when you provide it to us.

Biometric Information: When you use our Services, we may use AI to analyze facial, speech, or other identifiable features and collect biometric identifiers. By providing us with this information for analysis, you represent, warrant, and agree that you have all necessary rights, permissions, and consents to allow us to analyze data and collection biometric information.

2. Site Cookie and Other Tracking Technology Usage & Policy

We may use first party and third-party cookies on our Site. “First party cookies” are deployed by us, and “third party cookies” are deployed by our third-party partners.  Use of our Site could generate the following types of cookies:

  • “Necessary” cookies, which are cookies that are necessary for the Site to function properly. Some of the following actions can be performed by using these cookies:
    • Storing articles in a shopping cart for online purchases
    • Saving your cookie preferences for the Site
    • Saving language preferences
    • Logging in to our portal. We need to check whether you are logged in.
  • “Performance” cookies, which are cookies that are used to gather statistical information about the use of the Site, also called analytics cookies. We use this data for performance and Site optimization.
  • “Functional” cookies, which enable more functionality for our Site visitors. These cookies can be set by us or our external service providers. The following functionalities may or may not be activated when you accept this category:
    • Live chat services
    • Online videos
    • Social media sharing buttons
    • Logins to the Site with social media
  • “Advertising” or “Tracking” cookies, which are cookies are set by external advertising partners and are used for profiling and tracking data across multiple websites. If you accept these cookies, we may show our advertisements on other websites based on your user profile and preferences. These cookies also save data about how many visitors have seen or clicked on our advertisements in order to optimize advertising campaigns.
  • “Unclassified” cookies, which are cookies that are still in the classification process. They will show up in one of the following categories: Necessary, Performance, Functional, or Advertising.

Cookies stay on your device for different periods of time depending on the type of cookie that is placed. These include:

  • Session cookies: We use session cookies, which are temporary cookies that remain on your device until you leave our Site.
  • Persistent cookies: We also use persistent cookies, which remain on your device for a longer period of time to remember your preferences.

Pixel Tracking: In addition to using cookies, the Site may employ “pixel tracking,” such as LinkedIn Insight Tag, a common process which may be used in connection with advertisements on other websites. Pixel tracking involves the use of pixel tags that are not visible to the user and consist of a few lines of computer code. Pixel tracking measures the effectiveness of advertisements and compiles aggregate and specific usage statistics. A “pixel tag” is an invisible tag placed on certain pages of the Site that is used to track an individual user’s activity. We may access these pixel tags to identify activity and interests that may allow us to better match our Services with your interests and needs. For example, if you visit our Site from an advertisement on a third-party site or service, the pixel tag will allow the advertiser to track that its advertisement brought you to the Site. If you use our Site, and we link you to a third party’s site or services, we also may be able to determine that you were sent to and/or transacted with the third-party’s site or services. This data is collected for use in our marketing, research, and other activities.

Meta Pixel: We incorporate “pixels” provided by Meta Platforms, Inc. in our Site. This enables us to track user behavior after a user clicks on a Facebook ad and is redirected to our Site. By doing so, we can assess the effectiveness of Facebook ads for statistical and market research purposes and sometimes re-target (a type of online advertising that targets users that have previously visited our Site) users. Please note that the data collected through this process remains anonymous to us, meaning we do not have access to Personal Information of individual users. However, Facebook stores and processes this Personal Information. Therefore, we are providing you with this information based on our current understanding. It is important to be aware that Facebook may associate this information with your Facebook account and utilize it for its own promotional activities, in accordance with Facebook’s Data Usage Policy available here. You have the option to authorize Facebook and its partners to display advertisements on and off Facebook (see here). Additionally, a cookie may be stored on your computer for these purposes.

Google Analytics: We use, and/or some of our third-party service providers may use, Google Analytics or other analytics services to help us understand the use of our Site. Google Analytics is a web analysis service provided by Google. Google utilizes data it collects to track and examine the use of our Site and to prepare reports on the activities occurring on the Site, and share them with other Google services. Google may use the Personal Information collected to contextualize and personalize the ads of its own advertising network. The Personal Information collected and processed may include cookies, usage data, and other internet information.

Do Not Track (DNT) Signals: DNT is a privacy preference you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with the service on the page. Because there is currently no industry or legal standard recognizing or honoring DNT signals, we do not recognize them.

3. Use of Personal Information

ProbeTruth may use Personal Information for a variety of purposes, including:

  • Manage our business and provide our Services: ProbeTruth may use Personal Information to facilitate usage of the Services, improve our Services, engage in research, and as otherwise needed to manage our business.
  • Communicate: ProbeTruth may use Personal Information to communicate important business information, including delivering notices to you about the use of our Services or otherwise relating to our Services. We also use Personal Information to respond to your queries and to requests from our business partners.
  • Protect our business: ProbeTruth may use Personal Information to protect against fraud, unauthorized transactions, and other risks or liabilities, and to secure our Services by identifying potential hackers and unauthorized users.
  • Ensure security and efficiency and comply with the law: We may use Personal Information for other purposes with your consent or where permitted by law, for example, to comply with applicable legal requirements, court orders, legal proceedings, document requests, industry standards, and our internal policies.

4. Disclosure of Personal Information

We may disclose your Personal Information in the following ways and circumstances:

  • When you consent: ProbeTruth will not disclose your Personal Information to others without your consent, except as specified in this Privacy Notice.
  • With our service providers and vendors: We may transfer all or a portion of your Personal Information to our service providers who help us deliver our Services to you and for the purposes described in this Privacy Notice. We require that all service providers and vendors follow our security standards and policies.
  • For a merger, acquisition, change in ownership, or reorganization: Personal Information we have collected may be disclosed to a third party in the event of a merger, transfer of ownership or assets, bankruptcy, or other corporate reorganization of our company.
  • For data analytics: We may share your Personal Information with analytics service providers who provide analysis of such Personal Information to us and to third parties.
  • When we are legally permitted or required to do so: ProbeTruth may disclose, without your prior consent, any Personal Information about you or your use of our Services, if we believe disclosure is necessary or required by law. For example, we may disclose Personal Information to:

o          Protect and defend the rights, property, or safety of ProbeTruth, employees, other users of the Services, or the public;

o          Respond to a legally valid request from a competent governmental authority;

o          Respond to claims that any content violates the rights of third parties;

o          Correspond with law enforcement agencies, if we are required to do so; and

o          Satisfy any applicable law, regulation, or legal process.

 5. Your Privacy Rights & Options

Rights under U.S. State Laws: Certain states in the U.S., including California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia provide (or will in the future provide) their state residents with rights related to their Personal Information.  Some such rights apply generally, but certain of such rights will only apply to a limited set of individuals or in limited circumstances, depending on a person’s jurisdiction of residence. To the extent that these laws apply, you may exercise the following rights: 

  • Right to Know and Access Information: Note that much of the information you are entitled to know or access is disclosed in this Privacy Notice. With that said, you have the right to know about our Personal Information processing practices. You also have the right to know and access the categories of Personal Information we collect, with whom we share or sell that Personal Information, and, in some cases, what specific Personal Information we associate with you or your account. 
  • Right to Data Portability: If you request a copy of your specific Personal Information, then we will provide it in an easily accessible format.
  • Right to Deletion or Erasure: You may request that we delete the Personal Information we have collected about you. Depending on the applicable law, in some cases we are required or permitted to retain your Personal Information, even if you validly request that we delete or erase it. 
  • Right to Correct Information: You may request that we correct or rectify any inaccuracy in the Personal Information that we have collected about you.
  • Right to Opt-out of Targeting Advertising, Sales, or Profiling: You may opt-out of our use of your Personal Information for targeted advertising, sales, or profiling in furtherance of decisions that produce legal or similarly significant effects.

To exercise any privacy rights to which you are entitled under applicable law, contact us using the contact information provided within this Privacy Notice.

Appeal: If we deny your request relating to your Personal Information, you may have the right to request an appeal of our decision, depending on your state of residence. To initiate an appeal, follow the instructions provided in the communication denying your request, or contact us using the contact information provided in this Privacy Notice. 

Non-Discrimination: You may have the right not to experience discrimination by us for exercising the rights listed in this section, depending on your state of residence. What we mean by discrimination is denying you access to our Services or limiting the quality of our Services.

Email communications: You may control how you receive certain types of email communications by unsubscribing within the body of the communication. Note that some messages are required, including Service-related messages such as transaction confirmation messages, legal notices, or updates to which you may not opt-out.

Rights Under EU, Swiss, and UK Law: Those residing in the EU, UK, and Switzerland may benefit from a number of rights in relation to your information that we process. Some rights apply only in certain limited cases, depending on your location. Consistent with these laws, we give you options to access, edit, or remove certain information, as well as choices about how we contact you. Although some of these rights apply generally, certain rights will only apply to limited individuals or circumstances.

To the extent that these laws apply, you may exercise the following rights:

  • Right to Access: Note that much of the information you are entitled to know or access is disclosed in this Privacy Notice. With this said, you have the right to know about our information practices. You also have the right to access the categories of data we collect, with whom we share or sell that information, and, in some cases, what specific Personal Information we associate with you or your account.
  • Right to Rectification: You may request we correct or rectify inaccurate information we have collected about you.
  • Right to Erasure: You may request that we delete the Personal Information we have collected about you. Depending on the applicable law, in some cases we are required or permitted to retain your information, even if you validly requested we delete or erase it.
  • Right to Restrict Processing: If we process your information based on our legitimate interests as explained in this Privacy Notice, you may have the right to restrict processing in certain circumstances. 
  • Right to Object: If we process your information based on our legitimate interests as explained in this Privacy Notice, or in the public interest, you can object to this processing in certain circumstances. Where we use your data for direct marketing purposes, you can always object using the unsubscribe link in such communications or changing your account settings.
  • Right to Data Portability: If you request a copy of your specific information then we will provide it in an easily accessible format.
  • Right to Lodge a Complaint: You may be entitled to lodge a complaint with your data privacy regulatory authority.

We generally process Personal Information of those residing in the European Union on the legal basis of our legitimate interests in performing the function or service you requested. Where appropriate, we may rely on alternate legal bases, such as your consent to certain types of processing. Where we process your Personal Information on the basis of consent, we will clearly obtain your opt-in consent.

Other Jurisdictions: Other individuals residing in other countries and jurisdictions, including Hong Kong, Japan, Mexico, New Zealand, Singapore, South Korea, and certain other jurisdictions may be entitled to various data subject rights. Depending on your country of residence, these rights may vary. The rights may include, but are not limited to, the rights listed above, such as the right to opt out of collection and use, the right to access, the right to data portability, the right to withdraw consent, and the right to lodge a complaint with your relevant supervisory authority. If you are a citizen of one of these countries and wish to know more about your rights and options, please contact us through the “Contact Us” section.

6. Third Party Services

This Privacy Notice applies only to our Services. Our Services may contain links to third party services including those that permit online transactions. We have no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or other third parties we link to from our Services. ProbeTruth does not endorse, approve, or certify these other services, and we do not guarantee the accuracy, completeness, efficacy, or timeliness of the information contained on those services. You should check the applicable Privacy Notice of the applicable third-party service provider when linking to other services.

7. Information Retention, Accuracy & Transfers

ProbeTruth uses several criteria to determine how long we should keep categories of Personal Information. We may retain your Personal Information for the time period reasonably necessary to achieve the business purposes outlined in this Privacy Notice to the extent permitted by applicable law. ProbeTruth is under no obligation to monitor or delete information uploaded to our Services by you or other users beyond the scope required by applicable laws.

Please understand that residual copies of Personal Information can be stored in locations or formats that make complete erasure extremely difficult. The best way to ensure you control your information is to give us only the Personal Information that you are completely comfortable sharing with us.

8. Security

ProbeTruth takes reasonable steps to secure your Personal Information. We maintain physical, electronic, and procedural safeguards to ensure that any Personal Information maintained is stored and processed responsibly. However, no internet transmission is ever fully secure, and we cannot guarantee that information transmitted via our Services will always remain confidential.

9. Changes to Privacy Notice

We may update or change this Privacy Notice from time to time. We will post the changes on our Services and will indicate the effective date. Your continued use of Services after the changes are effective constitutes your acceptance of the Privacy Notice as so updated.

10. Contact Us

If you have any questions about this Privacy Notice, contact us at:

https://probetruth.ai/contact/

demo@probetruth.ai

+1 (248)-376-7379